Monday, October 15, 2012

On Daniel Pink's, "A whole new mind"

What is the conceptual age? According to Daniel Pink, the way the world thinks is going through a shift from the information age which is dominated by ‘right-brain thinking’, towards the conceptual age, dominated by ‘left-brain thinking.’ The conceptual age is the age of creators and empathizers rather than knowledge workers. According to Pink there are six senses that help create a whole new mind-set that gears towards the conceptual age: design, story, symphony, empathy, play, and marketing. Why does Pink believe this "Conceptual Age" requires a whole new mind? Pink believes that the “conceptual age” requires a whole new mind because the world has valued left-brain thinking much more to right-brain thinking. Although the left hemisphere is still extremely important for anyone to be successful in the economy and the world of business, he argues that creativity (dominated by the right hemisphere) can determine how competitively successful one can be. The introduction explains this better as it describes that, “the future belongs to…creators and empathizers, pattern recognizers, and meaning makers, artists, inventors, designers, storytellers, caregivers, consolers, and big picture thinkers,” it is they which, “will now reap society’s richest rewards and share its greatest joy.” Do you agree or disagree with Pink and why? At this point in my life, I am not fully sure if I agree with Pink or not. I guess it is best to say that I have no reasons to doubt that his idea on the Conceptual Age is at fault because I do value creativity immensely. I agree with the concept, I just don’t believe that creative thinkers can have periods of time in which they may dominate the workforce or the world for that matter based on their creativity. Personally, I believe that the world will always need a balance of both left-hemisphere and right-hemisphere dominated minds. What is a great creator without the person who knows how to help him build that creative idea, and what is a builder without a great inventor? Although creativity is being valued more, I wouldn't necessarily say that it is being placed as a higher commodity than left-hemisphere capabilities but rather that it is quickly catching up to its counterpart.

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